Whew…look at all this work for Lincoln!

Now here is a lot of work! These are ‘digital owner’s manual’ animations for owners of Lincolns. They walk people through the really advanced features of their cars. For instance, some of them park themselves! Who knew.

Most of them were Maya and Vray, but we eventually circled back around to Max and Vray since a lot of the team was more comfortable with Max. I was definitely quicker in Max. A PDF outline would come down and we would create a digital storyboard in gray. Once that was approved, we lit and rendered the scenes…and off they went to editing.

These were done through Latcha and Associates in Farmington Hills.









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